98" Neo QLED 4K QN90D Smart TV (2024)

A new era of Samsung AI TV

Top-of-the-line Home Entertainment in 4K

Top 4 features

NQ4 AI Gen2 Processor

Feel the full power of AI in 4K

Quantum Matrix Technology

Every detail enabled by ultra-fine light control

Supersize Picture Enhancer

AI-powered enhancements for super large screen

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

Playing video Playing video

Performance compared to 2024 QLED Q70D

* Viewing experience may vary according to types of content and format. * 4K AI upscaling may not apply to PC connection and Game Mode.

Playing video Playing video

Playing video Playing video

* Content and service may vary by region and are subject to change without notice. * Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.* Some contents and services require registration and subscription.* (Except for China, Turikiye, Israel) Requires Samsung account to access the full range of Samsung Tizen OS features including the smart TV features and apps. If you choose not to login-in, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI. You may need a separate device (e.g. PC or mobile) to create a Samsung account.

Gaming experience

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Motion Xcelerator 120Hz

Get motion clarity for the game content you love up to 4K 120Hz

With exceptional motion enhancements, Motion Xcelerator 120Hz provides differentiated motion performance to support VRR games up to 120Hz, so you can conquer every enemy - even at soaring speeds.

* Viewing experience may vary according to types of content and format.

Scattered scenes from games with one main scene front and center. \"RPG\" is detected as its genre, as it is then scanned into optimal settings by Samsung's AI technology. Then the screen changes and \"Racing\" is detected as the genre of \"Kart Rider Drift\" as it is also scanned into optimal settings.

Scattered scenes from games with one main scene front and center. \"RPG\" is detected as its genre, as it is then scanned into optimal settings by Samsung's AI technology. Then the screen changes and \"Racing\" is detected as the genre of \"Kart Rider Drift\" as it is also scanned into optimal settings.

AI Auto Game Mode

Experience seamless gaming with AI-driven automatic setting optimization

Let your TV automatically detect the type of games you play, delivering game settings for each game type. Free yourself from the hassle of setting up games and play.

* AI Auto Game Mode is available for certain console games only.* Availability may vary according to gaming content and format.

A comparison of the same 2 cars in motion are on display. The left side has a lot of stutter while the right side runs smoothly. The AMD FreeSync Premium Pro logo is on the upper righthand side.

A comparison of the same 2 cars in motion are on display. The left side has a lot of stutter while the right side runs smoothly. The AMD FreeSync Premium Pro logo is on the upper righthand side.

FreeSync Premium Pro

Tear free, stutter free, low latency HDR gaming

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

Game Bar

Optimize your gaming experience

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimize your gameplay even more with Game Bar for easy access to various game settings.

* Super Ultrawide GameView(21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required.* Some game titles may not support this feature.* Game Bar's Zoom-in mode is not supported in some refresh rates.* Game Bar UI is subject to change without prior notice.

Hue Sync

Enjoy immersive lighting that syncs with your viewing and gaming experiences

Immerse yourself in dynamically tailored environments created by smart lights that automatically sync with any of your onscreen content.

* Smart light sold separately.* Certain regions only.* Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

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Picture quality

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Samsung NQ4 AI Gen2 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.

Samsung NQ4 AI Gen2 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.

4K AI Upscaling

Upscale content into a 4K experience

Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

* Viewing experience may vary according to types of content and format. * 4K AI upscaling may not apply to PC connection and Game Mode.

Elephants are walking around in a wide field. The scene after applying HDR 10+ ADAPTIVE\/GAMING technology is much brighter and crisper than the SDR version.

Elephants are walking around in a wide field. The scene after applying HDR 10+ ADAPTIVE\/GAMING technology is much brighter and crisper than the SDR version.

Neo Quantum HDR+

Superb brightness and vivid colors in 4K

Elevate your viewing pleasure by experiencing superb brightness combined with dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ is up to 2 times brighter than Neo Quantum HDR, which delivers a more vivid color experience soaked in a higher dynamic range like none other.

* For QN90D 50 / 43": Neo Quantum HDR* The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases.

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases.

HDR Brightness Optimizer

Catch hidden details in dark scenes

Recognizing bright daylight or ambient lighting, our NQ AI Processor enhances the visibility of dark scenes accordingly. Enjoy vivid HDR imagery with improved brightness and color adjustments, for a richer and more immersive viewing experience.

Real Depth Enhancer Pro

Realistic 3D-like images inspired by the human eye

Real Depth Enhancer Pro detects areas where a person's eye would typically focus and enhances its depth expression accordingly. It precisely optimizes numerous blocks of mini LEDs and increases foreground contrast, so you can enjoy realistic 3D-like pictures at home.

* Viewing experience may vary according to types of content and format.

Auto HDR Remastering

HDR-like picture quality even with SDR content

You can now watch SDR content in HDR-like quality. Deep learning algorithms are used to remaster your content by converting SDR content into HDR-like quality with brighter highlights, more vibrant colors and clearer details.

* Viewing experience may vary according to original content.

PANTONE Validated

Enjoy authentic color validated by PANTONE

PANTONE validation certifies the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

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Sound

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A Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature.

A Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature.

Dolby Atmos®

Next-level Dolby Atmos with top channel speakers

Samsung's new top channel speakers deliver a next-level surround sound experience. Together with Dolby Atmos, the top channel speakers deliver multi-dimensional audio that immerses you deep into the action.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.

A boat is making a circular motion on the water. OTS+ technology is tracking the action of the boat as it moves.

A boat is making a circular motion on the water. OTS+ technology is tracking the action of the boat as it moves.

OTS+

Dynamic, realistic sound that tracks every action

With 4.2.2ch built-in speakers and AI-powered action-tracking sound, you can experience vividly realistic 3D audio that puts you in the middle of the action.

Active Voice Amplifier Pro

AI-powered voice enhancement lets you catch the dialogue without distractions

AI-powered audio enhancement technology makes dialogue crystal clear by analyzing background sounds, voice clarity and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.

* This feature can be activated in the TV Menu > Intelligent Mode > Active Voice Amplifier Pro. The default setting of Active Voice Amplifier Pro is Off.

Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed.

Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed.

Adaptive Sound Pro

Authentic sound as the artist intended, remastered with AI audio processing

Adaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

* This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

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SmartThings

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Using SmartThings, an icon of the built-in hub on Samsung TV connects to other icons of various connected home devices in a living room, such as the AC, lights, oven, robot vacuum and air purifier.

Using SmartThings, an icon of the built-in hub on Samsung TV connects to other icons of various connected home devices in a living room, such as the AC, lights, oven, robot vacuum and air purifier.

Built-in SmartThings Hub

Seamlessly connect your smart devices with your TV

With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device. You can even get notifications about the status of your smart devices straight from the TV screen.

360 Audio mode

Spatial 3D sound with Galaxy Buds

Paired with Galaxy Buds, 360 Audio Mode makes sounds from your TV feel more realistic than with headphones. Direct Multi-Channel and enhanced head tracking can even pinpoint the direction of the sound as you move your head for a spatial 3D experience for truly immersive sound.

* Available with Galaxy Buds 360 audio (Galaxy Buds Live/ Buds Pro/ Buds2 / Buds2 Pro).

3D Map View

Your TV as the control center of your home and IoT devices

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house. Easily view and get notifications on the status of your smart devices on your TV screen.

* Image is simulated and for illustration purposes only. UI is subject to change without prior notice.

Multi View

See it all on one screen

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimized multi-tasking and watch content simultaneously.

* Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account.* Supports Android OS and iOS based smartphones in Q70D↑ models.* Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later.* The actual UI may differ from the image shown.

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Design

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In a modern-style living room, a super slim TV displaying mountains under a starry sky mounts seamlessly onto the wall. A line traces its right profile, emphasizing the sleek design. The super slim TV integrates elegantly with the room.

In a modern-style living room, a super slim TV displaying mountains under a starry sky mounts seamlessly onto the wall. A line traces its right profile, emphasizing the sleek design. The super slim TV integrates elegantly with the room.

NeoSlim Design

Elegant profile in modern, sleek silhouette

Graceful, ultra-slim and sleek in design, your TV looks beautiful from every angle, like a piece of art.

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Security & Sustainability

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Samsung Knox Security

Your privacy. Secured.

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

* Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.* Security software update is guaranteed for at least three years from product launch.* Latest software update is required.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

* Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content.  * Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode.* AI Energy Mode does not work with Game Mode.* Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

Relumino mode

Entertainment made accessible

Relumino Mode is a visual aid solution that dynamically emphasizes the edges of on-screen elements, improving contrast and color. This makes content clearer and easier to enjoy for people with low vision.

* Relumino Mode works on sources provided through DTV and HDMI only. It does not work on other sources, e.g.,OTTs.* Image simulated for illustrative purposes only.

SolarCell Remote

A remote control made with recycled materials and charged by sunlight and indoor lighting

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).* The design and button layout of the SolarCell remote may vary depending on the region.* SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic)

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Sound Wow together

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Premium Q-Series Soundbar

Complete Wow theater experience

Ultra Slim Soundbar

Impossibly slim yet powerful

Essential B-Series Soundbar

Elevate sound that powers your TV experience

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